Sponsorship benefits

Branding

Logo placement on:

  • Ollie’s race suit, crash helmet and racing car
  • Team uniforms, pit decoration and support vehicles
  • Website, press releases and marketing materials inc. posters and autograph cards
  • Official Ollie Hancock merchandise inc. Ollie’s official cap, shirt and jacket (to be worn at all events & related functions)

Additional broadcast and on-site advertising opportunities:

  • Televised signage opportunities for example: on-board camera, on-air interviews, opening & closing billboards
  • Trackside-signage
  • Advertising in official event programme

VIP Hospitality and Special Events

  • Client, staff and supplier incentives
  • VIP programs at both races and tests
  • Special dinners, functions or product launches
  • Track days, karting and high-performance driver training

Business Networking and Cross-Promotion

  • Introduction and facilitation by Ollie for business opportunities and cross-promotions with co-partners and other targets within the paddock
  • Knock-on benefit of possible advertising/promotional after-spend by other partners

Ambassadorship and Endorsements

  • Ollie to professionally and conscientiously promote your brand wherever possible
  • Ollie to endorse products/services, assist in their promotion and if required, assist in their design and development (e.g. eyewear, watches etc.)

Photographic and Image Rights

  • Use of associated imagery for advertising and promotions
  • Use of Ollie’s name, fame and likeness in all marketing materials, promotional videos and advertisements

Press and PR activity

  • Energetic and ongoing PR campaign to promote your association to Ollie
  • Press releases, website, competitions, feature articles
  • Specific PR functions to broaden touch points

Promotional Appearances and Speaking Engagements

  • Special use of Ollie for trade shows, parties, conferences, dinners, exhibitions etc.
  • Use of Ollie for photo shoots and video productions
  • Possibility to also arrange for the display/use of a racing car/cars in special livery for the event

Website Integration

  • Logo placement on Ollie’s official website
  • Editorial coverage
  • Hyperlink from Ollie’s website (and team’s where appropriate) to partner site
  • Full identity and colour integration for primary partner
  • Fan club and premium content opportunities if required

Onsite Sampling, Sales and Promotions

  • Opportunities for paddock or spectator-enclosure points of sale
  • Special race day promotions